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The Rise of Data Products Webinar on-demand


Coming back to self-service in the 10-year-cycle

Watch the recording of “The Rise of Data Products” to stay on top of the next 10-year-cycle

Carsten Bange, Founder and CEO of BARC (Business Application Research Centre) has been analyzing the business intelligence and data market for 30 years. During this time, he has made an important observation: the market moves like a pendulum from centralization to decentralization, from self-service towards enterprise platforms, and back again in cycles of about 10 years.

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Watch the video to learn about:

  • The theory of the 10-year-cycle in the BI & data market
  • Why the pendulum now swings from Centralization towards Self-Service
  • The Rise of Data Products as the way to go for the next years
  • The recommended steps to get started with Data Products

Understand the larger trend of the 10-year-cycle with its past deflection points:

onedata barc the rise of data products infographic

This webinar is for:

  • Data leaders at the forefront of technology and who want to stay ahead of market trends
  • Data experts on the lookout for thought leadership content on data management
  • Data experts who want to learn how to get started with data products

In cooperation with BARC
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Our Thought Leaders for You:

Dr. Carsten Bange

As founder and Managing Director, Dr. Carsten Bange has built BARC into the leading European market analysis and consulting firm for data & analytics over the past 25 years. Together with his 50-strong team, he supports strategic, organizational, and technological decisions in companies to ensure their successful transformation into data & analytics-driven organizations.
Dr. Bange is regarded as one of the leading experts on the technology market and the beneficial use of data & analytics, which makes him a sought-after speaker, author, and consultant for user companies, software and service providers as well as investors.

Lars Milde

Lars Milde brings over two decades of experience in marketing Business Intelligence and Analytics solutions, having served as Category Marketing Leader, BigData and Analytics EMEA at IBM. Holding a Diplom Kaufmann (FH) degree from HTWK Leipzig, Lars is currently the Vice President of Marketing & Alliances at One Data in Frankfurt.
In his role, Lars leads a team dedicated to enhancing the brand, ecosystem, and demand for the AI-Powered Data Product Builder. With a 7-year tenure at Tableau, Lars excelled as Partner Development Manager and Director of Integrated Marketing Campaigns & Events – EMEA.
Lars’ diverse experience at IBM and Cognos reflects his commitment to impactful marketing in the dynamic field of analytics solutions.

Watch Now!

Watch our Thought Leadership webinar, and back your data strategy with input from known and trusted market researchers. The Thought Leader Carsten Bange is taking you along on the ride together with his interview partner Lars Milde.

Watch Now!