Sales
Sales teams focus on generating revenue to drive business growth. Data products like Gross Profit Margin (GPM) and Customer Acquisition Cost (CAC) support sales teams in identifying, pursuing, and converting the right leads into customers.
Data Product Examples
Revenue Actuals
What it offers
- Enhanced performance tracking
- Strategic goal setting
- Effective sales pipeline management
- Accurate future forecasting
- Optimized targeting
Data Sources
- Sales Transactions
- Product/Service Catalog
- Sales Rep Interactions
- Marketing Campaigns
- Pricing
Common Systems
- Salesforce
- Microsoft Dynamics 365
- SAP Sales Cloud
- Oracle Sales Cloud
- Anaplan
- Zoho CRM
- Adaptive Insights
- Workday
Gross Profit Margin (GPM)
What it offers
- Advanced profitability analysis
- Smart pricing optimization
- Focused product mix analysis
- Incentivized sales programs
Data Sources
- Sales Transactions
- Cost of Goods Sold (COGs)
- Pricing by Product
- Inventory and Costing
- Supplier and Vendor Data
- Operating Expenses
- Revenue
- Accounting Systems
Common Systems
- Oracle Netsuite
- SAP Business Planning and Consolidation
- Anaplan
- Microsoft Dynamics 365 Finance
- Workday
- IBM Planning Analytics
- Prophix
- Salesforce
Sales Growth
What it offers
- Enhanced performance measurement
- Insightful trend analysis
- Strategic goal setting
- Quick market opportunity identification
- Accurate forecasting & planning
- Effective performance comparison
Data Sources
- Sales Transactions
- Historical Sales
- Financial Systems
- Customer Relationship Management (CRMs)
- Market Share
- Sales Forecasts
Common Systems
- Salesforce
- Microsoft Dynamics 365
- SAP Sales Cloud
- Oracle ERP Cloud
- Anaplan
- Microsoft Dynamics 365 Finance and Supply Chain Management
- IBM Planning Analytics
- HubSpot
Customer Acquisition Cost (CAC)
What it offers
- Improved cost efficiency
- Precise ROI evaluation
- Efficient sales funnel optimization
- Aligned marketing & sales
- Strategic budgeting & allocation
- Increased customer lifetime value
- Precise customer scoring
- Enhanced performance tracking
Data Sources
- Marketing Campaigns
- Sales and CRMs
- Advertising and Promotion
- Lead Generation
- Financial and Accounting Systems
- Vendors and Suppliers
- Attribution and Tracking
Common Systems
- Salesforce
- Microsoft Dynamics 365 Sales
- HubSpot CRM
- HubSpot Marketing Hub
- Marketo
- Adobe Marketing Cloud
- Google Analytics
- Workday Financial Management
Upsell or Expansion Revenue Forecast
What it offers
- Accurate revenue forecasting
- Optimized customer relationships
- Strategic account planning
- Boosted customer retention
- Identified revenue growth opportunities
- Enhanced performance measurement
Data Sources
- Customer Purchase History
- Customer Segmentation
- Product or Service Data
- Customer Feedback and Surveys
- Customer Relationship Management (CRMs)
- Revenue and Sales
Common Systems
- Salesforce
- Microsoft Dynamics 365 Sales
- HubSpot CRM
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance and Supply Chain Management
- Zuora
- Oracle Financials Cloud
- Workday Financial Management
Support
Support teams must address inquiries and analyze their themes to retain customer satisfaction and deliver exceptional service. Data products like First Response Time (FRT) and Cost Per Resolution (CPR) help support teams find the right solutions to customer problems.
Data Product Examples
Support Tickets
What it offers
- Efficient issue tracking
- Optimized resource allocation
- Insightful customer patterns
- Clear performance metrics
- Proactive trend analysis
- Improved customer satisfaction
Data Sources
- Ticketing Systems / Help Desk Software
- Customer Communications
- Customer Relationship Management (CRMs)
- Support Portals
- Knowledge Bases
- Call Centers
- Customer Feedback
Common Systems
- Zendesk
- Freshdesk
- Salesforce
- ServiceNow
- Five9
- Confluence
- Microsoft Teams
- Genesys Cloud
NPS
What it offers
- Precise performance measurement
- Valuable customer insights
- Focused quality assurance
- Boosted customer retention
- Effective performance benchmarking
- Engaging employee training
Data Sources
- CSAT Surveys
- Customer Communications
- Support Tickets
- Customer Relationship Management (CRMs)
- Feedback and Review Platforms
- Employee Feedback and Performance
Common Systems
- Zendesk
- Freshdesk
- SurveyMonkey
- Gainsight
- Salesforce
- ServiceNow
- Clarabridge
- Microsoft Teams
First Response Time (FRT)
What it offers
- Prompt customer service
- Increased customer satisfaction
- Boosted operational efficiency
- Strict SLA compliance
Data Sources
- Ticketing Systems / Help Desk Software
- Communication Channel Logs
- Customer Relationship Management (CRMs)
- Call Centers
- Workforce Management Systems
- Service Level Agreements (SLAs)
Common Systems
- Zendesk
- Freshdesk
- ServiceNow
- Five9
- Genesys Cloud
- Microsoft Teams
- Google Workspace
- RingCentral Contact Cente
Average Handling Time (AHT)
What it offers
- Maximized efficiency
- Strategic resource allocation
- Strict SLA compliance
- Comprehensive quality training
- Enhanced customer experience
- Streamlined process optimization
Data Sources
- Ticketing Systems / Help Desk Software
- Communication Channel Logs
- Call Centers
- Workforce Management Systems
- Service Level Agreements (SLAs)
Common Systems
- Zendesk
- Freshdesk
- ServiceNow
- Five9
- Calabrio ONE
- Aspect Via
- Talkdesk
- Genesys Cloud
Cost Per Resolution
What it offers
- Optimized cost efficiency
- Smart resource allocation
- Streamlined process optimization
- Focused quality improvements
- Effective cost control
- Accurate performance benchmarking
Data Sources
- Costs
- Ticketing Systems / Help Desk Software
- Support Agent Data
- Workforce Management Systems
- Communication Channel Logs
- Cost Allocation Systems
Common Systems
- Zendesk
- Freshdesk
- ServiceNow
- Calabrio ONE
- Genesys Cloud
- Salesforce
- RingCentral Contact Center
- Clarabridge
Procurement
Procurement teams work with suppliers to manage costs, maintain supply chain resilience, and mitigate risks. Data products like Purchase Order (PO) and Invoice Accuracy or Supplier Defect Rate safeguard operations and minimize disruptions.
Data Product Examples
Compliance Rate
What it offers
- Enhanced compliance visibility
- Effective risk mitigation
- Rigorous vendor evaluation
- Accurate auditing & reporting
- Boosted stakeholder confidence
- Track maverick spend
- Strategic cost savings
Data Sources
- Procurement Systems
- Contract Management Systems
- Supplier Performance
- Audits and Inspections
- Regulatory and Compliance Data
- Internal Policies and Procedures
- Incident and Non-Compliance Reports
- Training and Certification Records
Common Systems
- SAP Ariba
- Coupa
- Jaggaer
- DocuSign
- Icertis
- SAP Ariba Supplier Management
- GEP SMART
- MetricStream
Supplier Defect Rate
What it offers
- Thorough supplier evaluation
- Strict quality control
- Focused risk mitigation
- Significant cost reduction
- Efficient relationship management
- Enhanced customer satisfaction
Data Sources
- Quality Control and Inspection Reports
- Supplier Performance Evaluations
- Internal Quality Data
- Supplier Provided Data
- Customer Feedback and Complaints
- Return Merchandise Authorizations (RMAs)
- Supplier Collaboration and Communication
Common Systems
- SAP Ariba Supplier Management
- Coupa Supplier Management
- Jaggaer Supplier Management
- ETQ Reliance
- MasterControl
- GEP SMART Supplier Scorecarding
- SAP ERP
- Oracle ERP Cloud
PO and Invoice Accuracy
What it offers
- Maximized process efficiency
- Tightened cost control
- Swift dispute resolution
- Strong supplier relationships
- Precise financial reporting
- Detailed price benchmarking
- Valuable time savings
Data Sources
- Purchase Order (PO) System
- Invoice Management
- Procurement Systems
- Vendor and Supplier Records
- Internal Financial Systems
- Supplier Communication and Correspondence
- Audit and Quality Control Reports
Common Systems
- SAP Ariba
- Coupa
- Jaggaer
- Coupa Invoice Management
- Basware
- SAP ERP
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance and Supply Chain Management
Supplier Lead Time
What it offers
- Strategic supply chain planning
- Optimized order fulfillment
- Boosted production efficiency
- Effective risk mitigation
- Rigorous supplier evaluation
- Identify spend per supplier
- Improved service levels
Data Sources
- Purchase Orders (PO)
- Supplier Performance Evaluations
- Delivery Tracking Systems
- Supplier Communication and Documentation
- Supplier Relationship Management
- Historical Purchases and Deliveries
- Supplier Surveys and Questionnaires
- Internal Procurement and Operations
Common Systems
- SAP Ariba
- Coupa
- Jaggaer
- SAP Ariba Supplier Management
- Coupa Supplier Management
- SAP ERP
- Oracle ERP Cloud
- GEP SMART Supplier Scorecarding
Cost per Invoice and PO
What it offers
- Strategic cost optimization
- Efficient process management
- Effective supplier negotiations
- Advanced process automation
- Accurate cost allocation
- Cash discount analysis
- Informed budgeting decisions
Data Sources
- Accounting and Financial Systems
- Procurement Systems
- Invoice and PO Processing Metrics
- Time Tracking Systems
- Vendor and Supplier Invoices
- Procurement Team and Staffing
- Process Improvement Initiatives
- Cost Reduction Projects
Common Systems
- Coupa Invoice Management
- Basware
- Tipalti
- SAP Ariba
- Coupa
- SAP ERP
- Oracle ERP Cloud
- GEP SMART Procurement Analytics
Product
Product teams are under pressure to innovate, ship new features, and differentiate business outputs from competitors. Data products like Net Promoter Score (NPS) and Product Trial Abandonment support customer engagement and improve customer lifetime value (CLV).
Data Product Examples
Product Usage
What it offers
- Insightful user behavior
- Strategic feature prioritization
- Boosted user engagement
- Optimized user experience
- Thorough product evaluation
- Iterative product development
Data Sources
- Product Analytics
- Application or Server Logs
- In-App Tracking
- User Feedback and Surveys
- Customer Support Tickets / Help Desk Software
- A/B Testing or Experimentation Platforms
- User Demographic and Segment Data
Common Systems
- Jira Software
- Google Analytics
- Adobe Analytics
- Mixpanel
- Amplitude
- New Relic
- SurveyMonkey
- Amazon Redshift
Net Promoter Score (NPS)
What it offers
- Accurate satisfaction measurement
- Valuable customer insights
- Competitive benchmarking
- Identifying key promoters
- Effective performance tracking
- Enhanced customer loyalty
Data Sources
- NPS Surveys
- Customer Feedback Forms
- Customer Support Interactions
- Online Reviews
- Social Media Monitoring
- Sales and Conversions
- Customer Relationship Management (CRMs)
- Competitive Benchmarking
Common Systems
- SurveyMonkey
- Salesforce
- HubSpot CRM
- Gainsight
- Medallia
- Clarabridge
- Instabug
- UserVoice
Daily Active Users (DAUs) / Monthly Active Users (MAUs)
What it offers
- Measured user engagement
- Insightful usage patterns
- Precise product evaluation
- Targeted user segmentation
- Optimized product adoption
- Detailed feature analysis
Data Sources
- Application or System Logs
- User Authentication and Account Data
- Usage Tracking Tools
- Mobile App Analytics
- Customer Relationship Management (CRMs)
- Third-Party Integrations
- In-App Surveys or Feedback
Common Systems
- Mailchimp
- Firebase Analytics
- Salesforce
- HubSpot CRM
- Gainsight
- New Relic
- Datadog
- AppDynamics
Number of User Actions
What it offers
- Deep user behavior analysis
- Improved feature adoption
- Thorough usability evaluation
- Boosted user engagement
- Optimized product performance
- Focused user segmentation
Data Sources
- Application or System Logs
- User Interaction Tracking
- Product Analytics Tools
- In-App Tracking
- Database or API Calls
- Clickstream Data
Common Systems
- Google Analytics
- Mixpanel
- Amplitude
- New Relic
- Datadog
- Salesforce
- Firebase Analytics
- App Annie
Product Trial Abandonment
What it offers
- In-depth conversion analysis
- Optimized user onboarding
- Enhanced feature engagement
- Identified user pain points
- Boosted trial conversions
- Effective customer targeting
Data Sources
- Trial User Accounts or Registrations
- User Interaction Tracking
- In-App Surveys or Feedback
- Conversion Funnel Tracking
- User Support Interactions
- Trial Performance
- Exit Surveys or Exit Intent
Common Systems
- Mixpanel
- Salesforce
- HubSpot CRM
- Optimizely
- New Relic
- Intercom
- SurveyMonkey
- Mailchimp
Human Resources
Human Resource teams must recruit employees, keep them engaged, and aim to transform them into business advocates. Data products like Employee Net Promoter Score (eNPS) and Cost per Headcount support organizational growth and development.
Data Product Examples
Employee NPS
What it offers
- Accurate satisfaction measurement
- Tracked employee engagement
- Valuable employee feedback
- Effective benchmarking
- Assessed customer impact
- Focused retention strategies
Data Sources
- Employee Surveys
- Employee Feedback Channels
- Performance Reviews and Appraisals
- Employee Exit Interviews
- Employee Engagement Platforms
- Performance Metrics and Indicators
Common Systems
- SurveyMonkey
- Qualtrics
- Glint
- Workday
- SAP SuccessFactors
- Oracle HCM Cloud
- 15Five
- Culture Amp
Employee Turnover Rate
What it offers
- Evaluated retention strategies
- Detailed cost analysis
- Root cause identification
- Strategic talent management
- Engagement & satisfaction assessment
- Industry benchmarking
Data Sources
- HR Systems
- Employee Databases
- Exit Interviews and Surveys
- Performance Metrics and Appraisals
- Employee Surveys and Feedback
- HR Analytics and Reporting
- Talent Management Systems
- Payroll and Compensation
Common Systems
- SurveyMonkey
- Workday
- SAP SuccessFactors
- Oracle HCM Cloud
- ADP DataCloud
- Talentsoft
- 15Five
- Cornerstone Performance
Cost Per Headcount
What it offers
- Strategic financial planning
- In-depth cost efficiency
- Thorough talent evaluation
- Detailed benefits analysis
- Assessed workforce productivity
- Aligned business performance
Data Sources
- Payroll and HR
- Employee Benefits and Insurance Providers
- Recruitment and Hiring Expenses
- Training and Development Costs
- HR Operational Expenses
- Employee Exit Data
Common Systems
- Workday
- SAP SuccessFactors
- Oracle HCM Cloud
- ADP Workforce Now
- Paycom
- TSheets (by QuickBooks)
- Kronos Workforce Ready
- Deputy
Retention of Talent
What it offers
- Attrition pattern identification
- Effective strategy evaluation
- Identified flight risks
- Strategic talent development
- Engagement & satisfaction assessment
- Productivity impact analysis
Data Sources
- Employee Exit Data
- Employee Surveys and Feedback
- Performance Management systems
- Employee Engagement Platform
- HR System and Employee Databases
- Performance Metrics and Productivity Data
- Talent Management Systems
Common Systems
- Workday
- SAP SuccessFactors
- Oracle HCM Cloud
- 15Five
- Culture Amp
- Reflektive
- Cornerstone Performance
- Halogen Performance
Absenteeism
What it offers
- Efficient attendance tracking
- Cause & pattern identification
- Optimized workforce planning
- Promoted health initiatives
- Evaluated productivity impact
- Assessed policy compliance
Data Sources
- Time and Attendance Systems
- HR Information Systems (HRIS)
- Payroll Systems
- Leave Management Systems
- Employee Self-Service Portals
- HR Surveys and Feedback
- Health and Wellness Programs
Common Systems
- Workday
- SAP SuccessFactors
- Oracle HCM Cloud
- TSheets (by QuickBooks)
- Kronos Workforce Ready
- Deputy
- BambooHR
- Namely
Marketing
Marketing accelerates revenue generation, builds brand awareness, and increases customer acquisition, guaranteeing a high-functioning and profitable business.
Data products like Marketing Channel Conversion Rates and Cost Per Lead help gather intelligence about marketing activities while remaining cost-effective.
Data Product Examples
Marketing Channel Traffic
What it offers
- Detailed channel assessment
- Strategic resource allocation
- Optimized campaign tactics
- Understood customer journey
- Precise ROI evaluation
- Competitive market analysis
Data Sources
- Web Analytics
- Marketing Automation Platforms (MAP)
- Customer Relationship Management (CRMs)
- Advertising Platforms
- Social Media Analytics
- Referrals
- UTM Parameters
Common Systems
- Google Analytics
- HubSpot
- Adobe Analytics
- Salesforce
- Marketo
- HubSpot CRM
- Pardot
- Adobe Marketing Cloud
Marketing Channel Conversion Rates
What it offers
- Detailed channel assessment
- Strategic resource allocation
- Optimized campaign tactics
- Understood customer journey
- Effective lead generation
- Informed A/B testing
Data Sources
- Web Analytics
- Customer Relationship Management (CRMs)
- Marketing Automation Platforms
- Advertising Platforms
- Landing Page Tools
- Multi-Touch Attribution Models
- Custom Tracking and Tagging
Common Systems
- Google Analytics
- HubSpot
- Adobe Analytics
- Salesforce
- Marketo
- HubSpot CRM
- Pardot
- Adobe Marketing Cloud
Cost Per Lead
What it offers
- Optimized marketing budget
- Evaluated lead strategies
- Precise ROI assessment
- Strategic budget forecasting
- Enhanced campaign tactics
- Benchmarked industry comparison
Data Sources
- Marketing Campaign Tracking
- Customer Relationship Management (CRMs)
- Advertising Platforms
- Marketing Automation Platforms (MAPs)
- Cost Data from Marketing Expenses
- Sales
Common Systems
- Google Analytics
- HubSpot
- Adobe Analytics
- Salesforce
- Marketo
- HubSpot CRM
- Pardot
- Adobe Marketing Cloud
Marketing Contribution to Revenue
What it offers
- Thorough performance evaluation
- Accurate ROI assessment
- Focused budget allocation
- Optimized campaign tactics
- Aligned marketing strategy
- Detailed performance reporting
Data Sources
- Customer Relationship Management (CRMs)
- Sales
- Marketing Automation Platforms (MAPs)
- Web Analytics
- Attribution Models
- Cost Data from Marketing Expenses
- Financial Systems
Common Systems
- Google Analytics
- HubSpot
- Salesforce
- Adobe Analytics
- Marketo
- HubSpot CRM
- Pardot
- Adobe Marketing Cloud
Marketing ROI
What it offers
- Thorough performance evaluation
- Optimized budget usage
- Enhanced campaign tactics
- ROI market benchmarking
- Strategic resource allocation
- Informed decision-making
Data Sources
- Cost Data from Marketing Expenses
- Revenue
- Customer Relationship Management (CRMs)
- Sales
- Marketing Campaign Tracking
- Web Analytics
- Attribution Models
Common Systems
- Google Analytics
- HubSpot
- Adobe Analytics
- Salesforce
- Marketo
- HubSpot CRM
- Pardot
- Adobe Marketing Cloud
Finance
Finance departments support companies in planning and analyzing resource use. Data products like Working Capital and Debt-to-Equity Ratio ensure overall financial management success.
Data Product Examples
Working Capital
What it offers
- Detailed liquidity assessment
- Efficient cash flow management
- Operational efficiency evaluation
- Effective risk mitigation
- Assured financial stability
- Informed decision support
Data Sources
- Balance Sheet
- General Ledger
- Accounts Payable and Receivable Systems
- Cash Flow Statement
- Financial Systems and Enterprise Resource Planning (ERPs)
- Procurement and Inventory Systems
Common Systems
- SAP ERP
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance
- QuickBooks Enterprise
- NetSuite
- Xero
- Kyriba
- Adaptive Insights
Return on Investment (ROI)
What it offers
- Thorough investment evaluation
- Precise financial measurement
- Informed decision support
- Strategic benchmarking
- Rigorous risk assessment
- Performance evaluation insights
Data Sources
- Financial Statements
- Investment Records
- Costs
- Revenue
- Cash Flow
- Investment Performance Metrics
- ROI Models and Tools
Common Systems
- SAP ERP
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance
- QuickBooks Enterprise
- Xero
- Adaptive Insights
- Anaplan
- eFront
Net Profit Margin
What it offers
- Advanced profitability analysis
- Detailed financial evaluation
- Informed benchmarking
- Strategic pricing management
- Decisive financial actions
- Boosted investor confidence
Data Sources
- Income Statement
- General Ledger
- Revenue
- Cost of Goods Sold (COGs)
- Operating Expenses
- Financial Systems and Enterprise Resource Planning (ERPs)
- Cost Accounting Systems
- Budgets and Forecasts
Common Systems
- SAP ERP
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance
- QuickBooks Enterprise
- Xero
- Sage Intacct
- Adaptive Insights
- Anaplan
Debt-to-Equity Ratio
What it offers
- Rigorous financial risk judgment
- Capital structure insights
- Assessed creditworthiness
- Performance market comparison
- Informed decision support
- Ensured investor confidence
Data Sources
- Balance Sheet
- Financial Statements
- Long-Term Debt Records
- Equity Records
- Debt Schedules
- Shareholder and Ownership Data
- Financial Systems and Enterprise Resource Planning (ERPs)
Common Systems
- SAP ERP
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance
- QuickBooks Enterprise
- Xero
- Amazon Redshift
- FiinMetrics
- Calcbench
Operational Cash Flow
What it offers
- Comprehensive cash analysis
- Effective capital management
- Thorough financial evaluation
- Accurate forecasting
- Solvency & liquidity assessment
- Strategic decision suppor
Data Sources
- Cash Flow Statement
- General Ledger
- Sales and Revenue
- Expenses and Costs
- Accounts Receivable and Payable
- Financial Systems and Enterprise Resource Planning (ERPs)
- Sales and Expense Forecasting
Common Systems
- SAP ERP
- Oracle ERP Cloud
- Microsoft Dynamics 365 Finance
- QuickBooks Enterprise
- NetSuite
- Xero
- Adaptive Insights
- Kyriba
